Hi there, I'm Alex Steele.
I design products that feel human, solve users problems, and drive impact for both the business and our world.
Currently, a Product Designer at CrossFit while teaching graduate design courses at the University of Colorado.
I design products that feel human, solve users problems, and drive impact for both the business and our world.
Currently, a Product Designer at CrossFit while teaching graduate design courses at the University of Colorado.
Introducing a Home Feed Experience to the CrossFit App
Turning the CrossFit Games App into the CrossFit App, a new daily destination with scrollable, engaging content.
Case Study Coming Soon
Helping Coaches Find the Right Course Faster
Improved course visibility, reduced user friction, and empowered thousands of coaches to advance their training careers.
Optimizing Gym Profiles for Leads
Redesigned gym public profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Bundling Competition Registration and Merch to Unlock $1M+ in Growth
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch, reducing friction for 300,000+ competitors while generating new revenue for CrossFit.
Helping Coaches Find the Right Course Faster
Redesigned gym public profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Bundling Competition Registration and Growth to Unlock $1M+ in Growth
Redesigned the purchase flow for CrossFit’s largest D2C moment, allowing bundling competition sign-up with merch.
Outcome: Reduced friction for 300,000+ competitors while generating new revenue and establishing a scalable commerce capability.
Optimizing Gym Profiles for Leads
Improving gym profiles for targeted conversion and growth. Led to an increased overall lead conversion.
Introducing a Home Feed to the CrossFit App
Turning the CrossFit Games App into the CrossFit App, a new daily destination with scrollable, engaging content.
Case Study Coming Soon
