Welcome— I’m Alex Steele, a creative problem solver a product designer based in Boulder, CO.

Recent Experience

Product Designer, CrossFit | 2023-Present
Product Designer, Grit Digital Health | 2022-2023
Web Designer, CU Boulder | 2019-2022

Recent Work

Currently designing digital experiences at CrossFit, impacting the health and fitness journeys of millions, focused on growth design across mobile and web.

CrossFit Map thumbnail

Designing a map experience for a global audience

Harnessing location to help users find gyms near them.

  • Increased lead conversion and DAU

Optimizing Gym Profiles for Customer Leads

Improving gym profiles for targeted conversion and growth.

  • Increased overall lead conversion

Core Design Skills

Team Alignment

I love bringing cross-functional teams together through collaborative workshops to clarify goals, define problems, and align on actionable hypotheses.

Leveraging Insights

I know when to go scrappy and when to scale—whether it’s rapid prototyping for quick user feedback or structuring full-scale research projects.

Designing with Constraints

I thrive in problem-solving within real-world constraints—be it tight timelines, limited resources, or technical challenges. I know when to adapt, innovate, and push boundaries.

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